FUBU is planning a comeback! Not sure if I am happy about the brand itself because I don't wear it, however after reading creator Damon John's book, Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle.
I respected him a lot more as a business man. John describes the line's new look as "Carhartt-meets-Abercrombie & Fitch style". John also revealed that he thinks the Heatherette line by Richie Rich and Traver Rains was one of his biggest failures. "It didn’t translate from the runway to retail wearability," according to John
Fubu was a successful brand however a strong revamp would have to take place.The new Fubu will re- launce fall 2010